2026，有哪些方向值得关注，经营逻辑会如何变化？

Core Insights - The year 2026 is positioned as a critical period for high-quality development, marking a shift from linear planning to a sprint phase under the "14th Five-Year Plan" [1][19] - There are numerous opportunities and industries that are expected to undergo transformation, providing growth potential for businesses that align with these trends [1][19] Trade and Export Dynamics - In the first 11 months of 2025, China's total goods trade reached 41.21 trillion yuan, with exports contributing 24.46 trillion yuan, reflecting a 6.2% year-on-year growth [2][21] - China's trade surplus exceeded 1 trillion USD for the first time in history, significantly outpacing Germany's surplus of approximately 260-275 billion USD, which is about one-fourth of China's [2][21] - The restructuring of China's trade partnerships is evident, with ASEAN becoming the largest trading partner, showing an 8.5% growth, while the EU and the US follow with 5.4% and a decline of 16.9% respectively [5][23] Export Product Structure - The export structure is shifting from traditional labor-intensive products to high-value-added products, with mechanical and electrical products accounting for 60.9% of total exports, growing by 8.8% [5][23] - Labor-intensive products like clothing and textiles are declining, with overall exports in this category dropping by 3.5% [5][25] Strategies for International Expansion - Companies are advised to adopt a strategy of "precise positioning, steady advancement, and ecological collaboration" when expanding overseas, focusing on emerging markets in Southeast Asia, Latin America, and the Middle East [5][25] - Leveraging cross-border e-commerce and digital platforms, such as TikTok, is essential for reaching target customers and reducing market entry costs [5][25] Marketing Logic for B2B Enterprises - The global economy is expected to show signs of stability and accelerated growth in 2026, with a shift in B2B marketing from scale expansion to optimizing profit models and operational efficiency [9][27] - Marketing strategies must transition from broad outreach to precise targeting, utilizing various platforms to engage specific customer segments effectively [9][29] - The focus should shift from product promotion to brand marketing, emphasizing industry knowledge, application scenarios, and customer success stories to build trust [9][31] The Role of AI in Marketing - AI is becoming a crucial tool in B2B marketing, assisting in customer selection, demand analysis, and content generation, thereby enhancing marketing efficiency and precision [9][33] - Companies must ensure their visibility in AI-driven searches, as being absent from AI recommendations can equate to being invisible in the digital marketplace [9][33] Conclusion - The year 2026 presents both opportunities and challenges, marking a pivotal moment for companies to navigate industry upgrades, technological changes, and expansive market opportunities [9][36] - Maintaining resilience and aligning with policy directions and market trends will be essential for businesses to thrive in this evolving landscape [9][36]