“为您点赞”网络主题宣传活动圆满收官 10名“年度点赞之星”揭晓

Core Insights - The "Praise You" online theme promotion activity, organized by the Beijing Municipal Cyberspace Administration, successfully concluded in 2025, focusing on the theme "Discovering Beauty Around Us, Praising Kindness in Beijing" [1][2] - The event highlighted everyday heroes from various sectors, including police, medical, education, community service, and transportation, showcasing their heartwarming stories and contributions to society [1] Summary by Sections Event Overview - The "Praise You" activity started in April 2025 and aimed to integrate mechanisms for recommending good deeds and collecting media leads, promoting a wave of discovering and spreading kindness [1][2] - The event ran throughout the year, culminating in the selection of 10 "Annual Stars of Praise" from diverse fields, including a police officer, a driver, a social worker, and a volunteer [1] Achievements - The total number of likes for the "Praise You" activity exceeded 33.21 million, with the main topic on Weibo and related subtopics reaching over 55 million views [2] - On short video platforms like Douyin and Kuaishou, the related topics accumulated nearly 60 million in heat value, frequently topping the trending lists [2] - The overall online dissemination volume surpassed 130 million, creating a comprehensive promotional ecosystem [2] Future Outlook - Although the "Praise You" activity has concluded for the year, the mechanisms for discovering and promoting good deeds will continue to operate regularly [2] - Beijing plans to deepen its efforts in building online civility and transforming online emotions into offline actions, fostering a societal consensus that rewards virtue and kindness [2]