八达岭长城年入境游客破50万人次 同比增长33.29% 创10年来新高
Xin Lang Cai Jing·2026-01-02 23:43

Core Insights - In 2025, the Badaling Great Wall received over 500,000 inbound tourists, marking a 33.29% year-on-year increase and reaching a 10-year high, serving as an important window for showcasing China's image and culture [1] Group 1: Visitor Experience Enhancements - The scenic area introduced "Morning Great Wall" and "Night Great Wall" experiences, allowing visitors to enjoy the Great Wall's beauty at different times of the day [1] - Unique products such as "Beacon Fire Thirteen Passes," "Hero V Travel," and "NFC Great Wall Commemorative Tickets" were launched, integrating Great Wall culture with interactive experiences to enhance visitor engagement [1] - The introduction of specialty dining options like "Qijia Army Fire Spoon" enriched the culinary experience for tourists [1] Group 2: Inbound Tourist Facilitation - The "Great Wall Inside and Outside Tourism" mini-program supports ticket purchases using passports and Hong Kong, Macau, and Taiwan travel permits, with payment systems integrated with international platforms like Apple Pay [1] - A green channel for overseas tour groups and dedicated parking areas were established, along with multilingual signage throughout the scenic area, enhancing the overall experience for international visitors [1] - Facilities such as rest areas for foreign tourists and upgraded sanitation facilities were implemented to continuously improve the visitor experience [1] Group 3: Cultural Exchange Initiatives - The Great Wall served as a "salon for cultural exchange," hosting events like the "World's First Human-Machine Joint Climb of the Great Wall," NBA star experiences, and cultural activities from various countries, showcasing the Great Wall's role in international dialogue [1] Group 4: Future Developments - The Badaling Great Wall scenic area plans to continue optimizing access routes and dedicated facilities, offering customized products for overseas visitors and cultural packages tied to festivals, aiming to enhance the Great Wall's global appeal [2]