Core Viewpoint - The article highlights the rise of templated "renovation posts" on social media, which create anxiety about the complexity of renovations, while these posts are actually marketing tactics crafted by businesses using technology and algorithms [1] Group 1: Marketing Tactics - Many social media posts related to renovations are similar in design and content, misleading users into thinking they are genuine experience shares [1] - The interaction in comment sections can create a false sense of community and trust, further promoting these marketing strategies [1] Group 2: Consumer Behavior - Young consumers often rely on social media for sharing and seeking renovation tips, aiming to reduce decision-making risks through perceived real-life examples [1] - The convenience of technology has improved access to information, but it also opens the door for potential misuse by businesses [1] Group 3: Business Practices - Companies are encouraged to focus on solid construction quality, transparent pricing systems, and comprehensive after-sales service to build a positive reputation [1] - There is a call for businesses to avoid using technological advantages for unethical marketing practices [1]
虚假帖子营造“装修水深”焦虑,经济日报:技术便利不能用于违规营销
Xin Lang Cai Jing·2026-01-03 00:40