离岛免税购物金额同比增长超九成

Core Insights - The Hainan duty-free shopping market experienced a surge during the New Year holiday, with sales reaching 148,000 items and a total revenue of 251 million yuan, marking a year-on-year growth of over 90% [2] Group 1: Sales Performance - On January 1, the first day of the New Year holiday, Hainan's duty-free sales amounted to 148,000 items, representing a 30% increase year-on-year [2] - The number of shoppers reached 32,000, showing a year-on-year increase of 45.8% [2] - The total shopping amount was 251 million yuan, reflecting a year-on-year growth of 93.8% [2] Group 2: Policy Impact - The optimization of Hainan's duty-free policies has enhanced the shopping experience for local residents, including the removal of purchase limits for island residents, which has stimulated shopping enthusiasm [2] - Local residents are increasingly visiting duty-free stores, indicating a growing engagement with the duty-free shopping environment [2] Group 3: Market Strategies - Duty-free stores across the island are leveraging policy opportunities by hosting various brand launch events and promotional activities, including exclusive discounts and offers [2] - The integration of cultural and sports events with duty-free shopping is being emphasized to enhance consumer engagement and market vitality [2] Group 4: Regulatory Developments - Haikou Customs is establishing a comprehensive regulatory service system to adapt to the development of the free trade port, focusing on smart regulatory mechanisms and efficient supply chain processes [3] - The customs authority aims to optimize the entire regulatory process for duty-free goods, ensuring faster availability and better access for travelers [3] - There is a focus on promoting collaboration between duty-free enterprises and local cultural tourism activities to maximize policy benefits and consumer engagement [3]