不做算法做社交,不追风口追物理:张朝阳的“反流行”能否成为新的长期主义

Core Viewpoint - Zhang Chaoyang's New Year's physics lecture emphasizes understanding the solar system's laws as key to comprehending human civilization's origins and future direction [3][4]. Group 1: Lecture Content - The lecture covered topics from planetary orbital equations to tidal forces and interstellar migration limits, focusing on hard-core physics without inspirational slogans or commercial promotion [3][4]. - Zhang's physics course, initiated out of personal curiosity, has evolved into a significant knowledge IP, influencing various educational and scientific dialogues [4][5]. - The course has conducted 270 live sessions over four years, accumulating over 26,000 minutes of online content, contributing to the human knowledge base [6][7]. Group 2: Strategic Focus - Sohu's "关注流" (Attention Flow) strategy emphasizes real human interaction and social relationships, contrasting with algorithm-driven platforms like Douyin and Bilibili [4][5]. - The company has avoided blindly chasing trends like AI and algorithms, focusing instead on social engagement and the Attention Flow concept [5][6]. - Zhang believes that in an era of content homogenization and algorithm saturation, real social interaction and deep engagement represent a blue ocean opportunity [6][7]. Group 3: Future Plans - Zhang is preparing the fourth book in his physics series, focusing on general relativity, with plans to extend into cosmology and quantum field theory [6]. - Sohu Video will continue to advance in areas like American drama procurement and vertical short dramas, with Attention Flow remaining the strategic core [7].