David Beckham’s Health Sciences Firm Backs Down From Bitcoin Purchases in 2026

Core Insights - Prenetics Global Limited, a health sciences firm associated with David Beckham, will cease Bitcoin purchases in 2026, indicating a strategic retreat from corporate Bitcoin treasury practices that gained popularity earlier in the cycle [1][7] - The decision to halt Bitcoin acquisitions follows a broader reassessment among public companies after Bitcoin's significant decline in late 2025 [1][2] Group 1: Company Strategy - Prenetics confirmed the end of daily Bitcoin purchases in December 2025 and will not pursue further acquisitions, although it will retain its existing Bitcoin holdings [1] - The shift in strategy reflects a focus on containing balance-sheet risk rather than completely abandoning Bitcoin [4][5] Group 2: Market Context - The decline in Bitcoin's value during November and December 2025 has pressured companies that used their balance sheets for crypto exposure, with MicroStrategy experiencing a stock drop of over 60% in six months [2][3] - This volatility poses reputational and governance risks for non-crypto firms, as boards must justify capital allocation decisions to shareholders who may prefer stable cash deployment [4] Group 3: Financial Performance - IM8, Prenetics' premium health and longevity brand co-founded with Beckham, has shown rapid revenue growth, shifting the company's focus towards operational expansion rather than financial engineering [5]