江南小镇“冬不闲”

Core Insights - The article highlights the transformation of Cicheng Ancient County Town in Ningbo, Zhejiang, from a winter tourist slump to a vibrant winter destination through innovative local experiences and events [1][2]. Group 1: Event and Visitor Engagement - The "Go to Cicheng Market" event has been successfully held six times since its launch in October 2025, attracting tens of thousands of visitors each time, with over 134,000 visitors recorded in the first two days of the latest event [1][2]. - The event features interactive elements such as ancient silver tickets, which enhance visitor engagement and increase the average stay time to 4.5 hours for participants, compared to non-participants [2]. Group 2: Economic Impact - The ancient town's innovative approach has led to a significant increase in local business activity, with vendors reporting high sales, such as one vendor selling out 2,000 boxes of traditional snacks on the first day of the event [3]. - In 2025, the first three quarters saw 57.73 million visitors to ancient town A-level scenic spots in Zhejiang, marking a year-on-year growth of 16.85% and generating revenue of 3.255 billion yuan [4]. Group 3: Cultural and Tourism Development - Cicheng is leveraging its historical and cultural assets to create unique experiences that resonate with modern tourists, moving away from standardized commercial models [2][3]. - The article notes a broader trend among Jiangnan ancient towns, which are diversifying their offerings and enhancing visitor experiences through cultural immersion and local traditions [3].