冬日里，浙江热“雪”沸腾

Core Insights - The winter tourism season in Zhejiang has gained significant popularity, with various ski resorts and attractions offering early bird tickets and increasing snow-making activities, leading to a surge in inquiries [1] - Zhejiang, previously considered unsuitable for winter sports, has successfully developed its ice and snow tourism market, ranking sixth nationally with 1.29 million visitors during the 2024-2025 winter season, the highest among southern provinces [1] Group 1: Market Growth and Trends - The indoor ski resort in Shaoxing, Qidi Qiaobo Ice and Snow World, has seen a 50% increase in revenue since the Beijing Winter Olympics, indicating a growing interest in skiing among locals [2] - The opening of "Sunlight Snow Valley" in Lin'an attracted over 5,000 visitors on its first day, showcasing the increasing popularity of snow-related activities among tourists [3] - The ice and snow tourism market in Zhejiang is characterized by a large participation base and strong consumer spending power, making it an attractive sector for investment [3] Group 2: Infrastructure Development - Various ski resorts in Zhejiang are enhancing their facilities, such as the Anji Yunshang Grassland Ski Resort, which has created a 300,000 square meter snow area, and the Daming Mountain Ski Resort, which has welcomed around 20,000 visitors since its opening [4][5] - The province has established 26 operational ice and snow venues, including 18 ski resorts, positioning itself as a leader in southern China for ice and snow activities [5] Group 3: Policy Support and Economic Integration - The Zhejiang government has included ice and snow tourism in its consumption promotion plans, encouraging the development of local ice and snow destinations and the "ice and snow +" economy [3] - The integration of ice and snow activities with other local attractions, such as hot springs and rural dining experiences, is becoming a trend, enhancing the overall appeal of winter tourism [6][7] - The province is launching various winter tourism initiatives, including a winter cultural tourism consumption season with an expected issuance of over 46 million yuan in consumption vouchers [7]