“冰雪嘉年华”如何点燃乡村冬日经济？

Core Insights - The event marks the opening of the 12th National Public Ice and Snow Season in Wenzhou, Zhejiang, promoting a blend of sports, tourism, and culture [1][4] Group 1: Event Overview - The event features a variety of ice and snow activities, including snow hockey and curling, aimed at engaging participants of all ages [2][3] - The opening ceremony included a performance by martial arts champion Mao Yaqi, who was appointed as the sports tourism ambassador for the region [2] Group 2: Economic Impact - The event is expected to significantly boost local tourism, with projections of over 50,000 visitors and an annual revenue exceeding 10 million yuan for the ski resort [5] - The integration of ice and snow activities with local agriculture and cultural products is enhancing market opportunities for local farmers and artisans [5][6] Group 3: Industry Trends - The Chinese ice and snow industry has seen substantial growth, with its total scale increasing from 270 billion yuan in 2015 to nearly 1 trillion yuan by 2024, and is expected to surpass 1 trillion yuan by 2025 [6] - The successful implementation of the "sports + cultural tourism" model in Wenzhou serves as a case study for sustainable development in the ice and snow economy [6]