加强品牌农业建设

Core Insights - The article emphasizes the importance of agricultural brand development in China, highlighting the cultivation of green, organic, and high-quality agricultural products to increase farmers' income and upgrade the supply-demand structure of agricultural products [1] Group 1: Agricultural Brand Development - The initiative aims to strengthen brand agriculture construction during the "14th Five-Year Plan" period, focusing on quality assurance and the establishment of a standardized agricultural product system [1] - There is a need to address shortcomings in processing technology, cold chain logistics, and quality traceability to ensure consumer confidence in purchasing agricultural products [1] Group 2: Case Study - Jilin's Zhenlai Rice - Jilin's Zhenlai rice exemplifies successful agricultural branding by turning saline-alkali land disadvantages into advantages, producing high-value products like weak-alkaline rice through deep processing [1] - The development of a benefit-sharing mechanism has facilitated the collaborative growth of farmers, enterprises, and research institutions [1] Group 3: Marketing and Sales Strategies - The article stresses the importance of effective marketing strategies, including precise positioning, brand development, and multi-dimensional marketing to achieve high-quality and high-price products [1] - It highlights the necessity for a marketing service system that cultivates versatile talents skilled in agriculture, management, and marketing to support the transition from "selling raw materials" to "selling products" and "selling brands" [1]