Group 1 - Anhui Youxi Digital Media Technology Co., Ltd. showcased its Huangmei Opera cultural products at the 2025 China International Tourism Trade Fair, achieving annual sales exceeding 2 million yuan through over 300 innovative cultural products [1] - The company has established partnerships with travel merchants from 17 countries and regions during the exhibition, aiming to develop Huangmei Opera-themed cultural tourism routes and promote cultural products internationally [1] - Huaining County has been recognized as a national pilot area for the protection and promotion of folk art copyright since 2024, focusing on using copyright to empower cultural transmission and drive industry integration [1] Group 2 - Huaining County is creating a digital copyright database for Huangmei Opera, assigning a "digital ID" to each work, and has invested 1.5 million yuan to establish the province's first county-level "5G Smart Broadcasting Hall" [2] - The county has conducted over 400 live broadcasts, gaining over 1.36 million followers on Douyin, with total views exceeding 120 million, leading to a 162.5% increase in offline performances [2] - The innovative "cultural creativity + cultural tourism + copyright" model has resulted in local cultural products being showcased at major exhibitions and sold overseas, while immersive opera experiences at local attractions have increased visitor numbers by 14.3% [2]
版权赋能 传统戏曲“潮”起来
Xin Hua Wang·2026-01-03 02:46