跨年夜南京游客接待量上升 19.4% 外地游客占比近六成

Group 1 - Nanjing welcomed 1.961 million visitors on January 1, 2026, marking a 19.4% increase compared to the same period in 2025, with 58.4% of visitors coming from outside the province [1] - The total cultural and tourism consumption in Nanjing on New Year's Eve reached 910 million yuan, a year-on-year increase of 32%, with 530 million yuan from external tourism consumption, up 39.5% [3] - The average occupancy rate for star-rated hotels and some brand hotels in Nanjing was 89.2%, while 12 homestays achieved a 100% occupancy rate [3] Group 2 - Nanjing organized 28 key cultural and tourism activities on New Year's Eve, with 9 indoor events primarily featuring theater performances and 19 outdoor events including traditional heritage, concerts, and fireworks displays [5] - Sales in 30 monitored shopping malls and complexes in Nanjing increased by 14.6% year-on-year, with foot traffic rising by 30.2% [7] - The retail, dining, and accommodation sectors in Nanjing saw transaction amounts increase by 35.9%, 66.7%, and 121.9% respectively on December 31, 2025 [8]