首批52条绿道覆盖全市各区

Core Viewpoint - The Beijing tourism and leisure greenway brand has been officially launched, introducing the first batch of 52 greenways that cover all districts in the city [1] Group 1: Brand Launch and Coverage - The Beijing tourism and leisure greenway brand was launched during the New Year holiday, featuring 52 greenways [1] - These greenways are designed to enhance tourism and leisure activities across all districts in Beijing [1] Group 2: Collaborative Platforms - The Beijing Municipal Bureau of Culture and Tourism collaborated with platforms such as Keep, Amap, Ctrip, Meituan, Qunar, and Weibo to create a dedicated page and brand hall for the greenways [1] - Users can easily access information about the greenways, including strategies, surrounding facilities, and event registrations by searching relevant keywords on these platforms [1] Group 3: Engagement Activities - Keep has introduced a special check-in activity for the tourism and leisure greenways, allowing participants to earn points through scanning codes and logging their activities [1] - Points can be used for lottery draws and to redeem Keep merchandise and themed physical awards related to the greenways [1] - Participants who collect all 52 virtual badges can exchange them for a themed physical medal [1]