飞猪：元旦出游意愿提升，人均购买件数增长20%

Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "take 3 days off and rest for 8" strategy, with significant increases in consumer travel willingness and spending power [1][9] - On January 1, hotel bookings in China surged by 280% year-on-year, while bookings for domestic leisure products increased by over 270% [1][9] Group 1: Destination Trends - Major cities such as Shanghai, Beijing, Guangzhou, and others continue to dominate domestic tourism due to their transportation advantages and rich cultural offerings [3][11] - Emerging destinations like Qingyuan, Tongchuan, Fushun, Jingdezhen, and Aba are gaining popularity, showcasing unique experiences within a 1-2 hour travel radius from major cities [3][11] Group 2: Travel Preferences - Self-driving travel is on the rise, with car rental bookings increasing by over 120% on New Year's Day, allowing tourists to enjoy scenic routes at their own pace [3][11] - Different consumer segments are showing distinct travel preferences, with family travel increasing by over 80% and Gen Z travel product bookings rising by over 60% [4][12] Group 3: International Travel - Long-haul international travel is gaining traction, with destinations like Australia and the USA entering the top ten for outbound travel [8][16] - Popular short-haul destinations within a 4-hour flight radius remain favored, while niche destinations such as Argentina, Oman, Poland, Uzbekistan, and Kazakhstan are seeing the fastest growth in bookings [8][16]