大跳水!特斯拉,痛失“销冠”
Zheng Quan Shi Bao·2026-01-03 05:35

Core Viewpoint - Tesla has lost its title as the "global electric vehicle sales champion" for the first time, being surpassed by Chinese automaker BYD in 2025, with Tesla's global deliveries dropping to 1.636 million units, a year-on-year decline of approximately 8.6% [2][9] Group 1: Sales and Deliveries - In 2025, Tesla delivered 1.636 million vehicles, down from 1.79 million in 2024, marking an 8.6% decrease [6][8] - In Q4 2025, Tesla produced over 434,000 vehicles and delivered over 418,000, with a 16% decrease in deliveries compared to Q4 2024 [7][8] - BYD's electric vehicle sales reached 2.2567 million units in 2025, surpassing Tesla for the first time [2][10] Group 2: Market Dynamics - The decline in Tesla's Q4 sales is attributed to the U.S. federal government's early termination of electric vehicle incentives, which prompted a rush in sales during Q3 [8] - Tesla's sales in Europe also slowed, with a 39% drop in registrations in the first 11 months of 2025, while BYD's registrations grew by 240% [10] - Tesla faces increasing competition from other Chinese manufacturers like Xiaomi and Geely, in addition to BYD [11] Group 3: Stock Performance and Future Outlook - Despite the sales decline, Tesla's stock price has generally risen, reaching a historical high in late December 2025, with a market capitalization exceeding $1.6 trillion [4][12] - Analysts suggest that Tesla's future value is increasingly tied to its advancements in autonomous driving and robotics rather than just vehicle sales [15][16] - Tesla's energy storage business continues to grow, with a deployment of 14.2 GWh in Q4 2025, a 13.6% increase from 12.5 GWh in 2024 [16]