飞猪：元旦出游意愿提升 人均购买件数增长20%

Core Insights - The core viewpoint of the article highlights a significant increase in consumer travel intentions and spending power during the New Year holiday, as reported by Fliggy's travel report for the 2026 New Year holiday [1] Group 1: Consumer Behavior - The average number of items purchased per consumer increased by over 20% year-on-year [1] - The average spending amount per consumer rose by more than 30% compared to last year [1] Group 2: Booking Trends - On January 1, the number of domestic hotel bookings surged by 280% year-on-year [1] - The booking volume for domestic destination leisure products increased by over 270% compared to the previous year [1]