元旦旅游火热开局 飞猪：清远、铜川、抚顺增速最快

Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "3 days off, 8 days on" holiday strategy, with significant increases in consumer travel willingness and spending power [1][4] Group 1: Consumer Behavior - Average purchase quantity per consumer increased by over 20% year-on-year, while average spending amount rose by over 30% compared to last year [1][4] - On January 1, hotel bookings in China surged by 280% year-on-year, and bookings for domestic leisure products increased by over 270% [1][4] Group 2: Destination Trends - Major cities such as Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Chengdu, Nanjing, Chongqing, Xi'an, and Wuhan remain the top destinations due to their transportation advantages and rich cultural tourism offerings [1][4] - Lesser-known destinations are gaining traction due to unique experiences and accessibility within 1 to 2 hours from major cities, with cities like Qingyuan, Tongchuan, Fushun, Jingdezhen, and Aba showing significant growth [1][4] Group 3: Travel Preferences - The popularity of self-driving travel continues to rise, with car rental bookings increasing by over 120% year-on-year on New Year's Day [5] - Family travel has seen an increase of over 80% in travel numbers, while the Z generation's travel product bookings grew by over 60% [5] - In outbound travel, flexible and comfortable travel options are gaining popularity, with chartered car bookings increasing by over 10 times and car rental bookings rising by over 210% year-on-year [5]