2025年营收增长超40%，盒马如何做到“开店即爆满”的？

Core Insights - Hema is expanding rapidly, with nearly 500 Hema Fresh stores and 400 Super Hema stores nationwide, indicating strong consumer interest and demand in new cities [1][5] - Hema's CEO announced plans to enter 40 new cities by 2025, with a projected revenue growth of over 40% year-on-year, demonstrating resilience in a challenging retail environment [4][8] - The company aims to achieve a gross merchandise volume (GMV) exceeding 100 billion yuan by the end of the 2026 fiscal year, marking a significant growth trajectory [8][13] Expansion Strategy - Hema's dual strategy involves expanding both Hema Fresh and Super Hema, with the former replicating successful models and the latter optimizing its approach [5][11] - The expansion is supported by a robust supply chain network, including 8 supply chain centers and over 300 direct sourcing bases, enabling efficient product delivery [12] - Hema's focus on high-quality products and community needs through its two business models allows it to cater to diverse consumer preferences [11][12] Market Dynamics - The retail market in China is evolving, with rising consumer demand for quality products in lower-tier cities, providing new opportunities for Hema [9][10] - The overall retail sales in China grew by 4% year-on-year from January to November 2025, indicating a favorable macroeconomic environment for Hema's expansion [9] - Hema's successful entry into emerging markets is driven by changing consumer behaviors and preferences, particularly in lower-tier cities [10][12] Consumer Engagement - Hema has successfully engaged consumers through popular products and a strong online presence, with discussions around "must-buy" items on social media platforms [10] - The company has established a solid presence in first-tier cities and is now adapting to local preferences in new markets, enhancing its appeal [10][11] - Hema's focus on product innovation and customer satisfaction is reflected in its sales performance, with many products achieving significant monthly sales [12]