元旦假期旅游“开门红”：南京订单量同比增90%，牛首山、夫子庙领跑景区热度

Core Insights - The tourism market in Jiangsu, particularly Nanjing, showed significant growth during the New Year holiday, with overall tourism orders increasing by 97% year-on-year on January 1st, 2026, and Nanjing's orders rising by 90% [1][3] Group 1: Tourism Performance - Nanjing ranked seventh among popular destinations nationwide, with top attractions including Niushou Mountain Cultural Tourism Area, Confucius Temple Qinhuai Scenic Area, and Hongshan Forest Zoo [1][3] - The popularity of Niushou Mountain was attributed to its New Year blessing activities, while the Confucius Temple attracted visitors with its historical and cultural offerings [3] Group 2: Visitor Demographics - The younger generation emerged as the primary demographic for travel, with family travel increasing by over 80% and a notable rise in bookings for high-star hotels and full-service resorts [6] - Z-generation travelers showed a 60% increase in booking travel products, indicating a willingness to spend on unique and engaging experiences [6] Group 3: Travel Trends - The implementation of "3 days off, 8 days on" holiday strategies extended the travel window, contributing to a resurgence in medium to long-distance travel [8] - The growth of car rental and charter services was significant, with bookings for car rentals increasing by over 210% and charter services by more than 10 times on January 1st [8]