报告：长线出境游与“Z世代”增量成元旦旅游消费新引擎

Core Insights - The Chinese tourism market is experiencing a strong start for the 2026 New Year holiday, with a notable increase in long-haul outbound travel, particularly to destinations like Australia and Russia [1] Group 1: Outbound Travel Trends - The report from the travel platform Fliggy indicates that traditional popular destinations within a "4-hour flight radius," such as Hong Kong, Macau, and regions in East and Southeast Asia, continue to maintain high popularity [1] - Emerging destinations like Argentina, Poland, Uzbekistan, and Kazakhstan are seeing the fastest growth in tourism product bookings, appealing to travelers seeking new experiences [1] Group 2: Domestic Travel Insights - Data from the Hangzhou Entry-Exit Border Inspection Station shows that during the 2026 New Year holiday, approximately 240 international and regional flights are expected at Hangzhou Airport, with an estimated passenger volume of around 36,000, averaging about 12,000 daily [1] - Major domestic tourist cities such as Shanghai, Beijing, Guangzhou, Hangzhou, and Shenzhen continue to lead the market due to their well-developed transportation networks and rich cultural tourism resources [1] Group 3: Youth Travel Behavior - The "Z generation" is showing active participation in travel consumption, with a year-on-year increase of over 60% in related tourism product bookings, indicating a willingness to pay for engaging and in-depth experiences [1]