“购在中国”暨新春消费季在沪启动，吃喝玩乐购亮点纷呈

Core Viewpoint - The "Shopping in China" and New Year Consumption Season has been launched in Shanghai, running until early March 2026, featuring six major themed activities to boost consumer spending during key holidays [1]. Group 1: Themed Activities - The Night Tour and Night Appreciation Season will focus on five popular night economy landmarks, offering activities such as night performances, snow play, light displays, garden tours, and exhibitions [2][5]. - The "Seek the Horse and Send Blessings" activity will connect shopping districts with new consumption scenarios, featuring horse-themed decorations, New Year delicacies, brand new products, themed exhibitions, and entertainment [2]. - The New Year Food Season will include the Shanghai Global Food Festival, highlighting European cuisine with events like the Italian Food and Wine Carnival and Greek Food Market, along with special Spring Festival menus at various restaurants [2][5]. Group 2: Consumer Incentives - The Old Goods Exchange Season will implement a national policy for exchanging old consumer goods, encouraging brands and distributors to launch new products with discounts to stimulate consumption [2]. - The Inbound Consumer Gift Season will offer tax refund gifts for departing travelers, discounts for foreign cardholders, and experiences related to traditional Chinese medicine [3]. - The New Year Goods Season will focus on traditional New Year purchases, featuring activities from renowned brands, including themed family dinners and special gift boxes for the Year of the Horse [5].