提前识别风险 北京市企业名称预防性保护指引实施

Core Viewpoint - The implementation of the "Beijing Enterprise Name Preventive Protection Guidelines (Trial)" aims to protect influential commercial identifiers in Beijing, preventing unauthorized registration and market confusion [1][6]. Group 1: Implementation and Purpose - The guidelines officially took effect on January 1, focusing on the preventive protection of business identifiers such as enterprise names, abbreviations, and trademarks [1][8]. - The initiative addresses issues like malicious registration, confusion, and brand infringement that disrupt market order and lead to consumer misrecognition [1][6]. Group 2: Application Conditions - To qualify for preventive protection, businesses must be registered in Beijing, have influential commercial identifiers, comply with naming regulations, own the identifiers, and have no disputes regarding them [2][9]. - The application process includes three pathways: departmental recommendations, self-application by businesses, and proactive protection by registration authorities for identifiers that may harm public interest [2][9]. Group 3: Protection Mechanism - The registration authority will evaluate factors such as the prominence of the identifier, public awareness, duration of use, and judicial decisions to form protection opinions [2][9]. - Once proposed identifiers are publicly announced without objections, the protection process will officially commence, with classification protection based on the potential for public deception within specific industries or nationwide [2][9]. Group 4: Dynamic Management - A dynamic management mechanism has been established to terminate protection for identifiers that no longer meet application conditions and to cancel protection for those that provided false information [3][9]. - This mechanism ensures fairness and transparency throughout the application, recognition, and protection processes, enhancing management efficiency [3].