元旦假期收官：冰雪游稳占“C位”，全岛封关引爆海南免税购物游

Core Insights - The New Year's holiday travel market experienced a strong start in 2026, with both volume and prices rising, particularly in ice and snow tourism and duty-free shopping in Hainan [1][8] Group 1: Travel Trends - Consumer willingness to travel and spending power increased significantly during the New Year holiday, with per capita spending rising over 30% year-on-year [2] - Domestic hotel bookings on January 1 saw a staggering increase of 280% year-on-year, while bookings for domestic leisure activities surged over 270% [2] - Major scenic spots experienced a fourfold increase in ticket bookings, indicating a robust recovery in the travel sector [2] Group 2: Demographics and Preferences - Young travelers dominated the travel demographic, with "post-00s" making up 39% of travelers and "post-90s" accounting for 33% [3] - The trend of "self-care travel" emerged, with younger generations seeking meaningful experiences, leading to a 125% increase in searches related to New Year's travel [3] - Family travel saw an 80% increase in participation, with parents preferring high-star hotels and full-service resorts for comfort [3] Group 3: Popular Destinations - Mountain scenic spots saw a 150% increase in ticket bookings, with Huangshan orders up 544% and Lushan up 390% [6] - Ice and snow tourism remained a top choice, with Harbin's Ice and Snow World being a leading attraction [10] - Hainan's duty-free shopping was significantly boosted by the island's closure, with a 76% increase in flight bookings to its three major airports [10][11] Group 4: Unique Experiences - Events and performances drove tourism growth, with cities like Zhujiajian seeing a 2544% increase in travel orders due to concerts [7] - The trend of "micro-vacations" at bathing centers gained popularity, with search volumes for related services increasing significantly [14][17] - Private hot spring accommodations saw a 1.8 times increase in bookings, reflecting a preference for privacy and safety among travelers [12]