Core Insights - The consumer market in Changsha showed strong vitality during the New Year holiday, with a total foot traffic of 2.8792 million in the core area of the May Day business district from December 31, 2025, to January 2, 2026, and over 1 million on New Year's Day alone, indicating robust consumer demand [1][10] - The "old for new" home appliance policy significantly boosted holiday consumption, with the launch of a subsidy program on January 1, 2026, leading to a surge in consumer activity [1][3] Home Appliance Sector - The "old for new" program became a key driver of holiday spending, with consumers flocking to stores after the subsidy announcement, resulting in substantial savings on purchases [3] - The subsidy covers six categories of energy-efficient home appliances and four categories of digital products, with a maximum subsidy of 1,500 yuan for home appliances and 500 yuan for digital products, encouraging consumers to opt for higher efficiency products [3] Retail and Tourism - The retail market experienced significant growth, with a 55% increase in foot traffic and an 80% increase in sales at the Sand of Ship (Changsha) Outlets from January 1 to 2, 2026, driven by New Year promotions [5] - Cultural tourism activities, such as the "Lingli Tuyu · Tanzhou Opening Market" event, enhanced the festive atmosphere and attracted visitors, combining traditional experiences with consumer engagement [7][8] Local Dining Scene - Local dining establishments reported strong performance, with the new store of Fei Dazhu's spicy pork stir-fry in Changsha IFS experiencing high demand, leading to long queues and full occupancy [8] - The popularity of local cuisine among tourists contributed to the vibrant dining market during the New Year, with many visitors eager to try local specialties [8] Overall Market Outlook - The successful performance during the New Year reflects the resilience of Changsha's consumer market and highlights the effectiveness of policy guidance and innovative consumer experiences in driving spending [10]
元旦长沙消费迎来开门红
Chang Sha Wan Bao·2026-01-03 11:51