接待游客880.8万人次！北京文旅市场元旦假期喜迎“开门红”

Core Insights - During the New Year holiday, Beijing welcomed 8.808 million tourists, generating a total tourism expenditure of 10.97 billion yuan [1][3] - The city organized over 1,400 cultural and tourism activities, enhancing market vitality and providing diverse experiences for visitors [1][4] Group 1: Cultural and Tourism Activities - The "Bell and Drum Sound" New Year countdown event featured multiple historical and cultural landmarks, showcasing a blend of culture and technology [3] - The top ten tourist attractions during the holiday included Wangfujing, Olympic Park, and Tiananmen area, indicating popular destinations for visitors [3] - The "Beijing Colorful New Year Concert" brand was highlighted, with 49 performances across various genres, attracting over 200,000 attendees and generating ticket sales exceeding 76 million yuan [4][5] Group 2: New Initiatives and Offerings - The launch of 52 new tourism and leisure greenways aimed to enhance recreational options for residents and tourists [6] - A promotional campaign titled "Beijing Gets Me" was introduced to attract international visitors, emphasizing the city's rich history and cultural warmth [6] - Various thematic travel routes were created, including winter activities and community events, to provide unique experiences during the holiday season [6]