Group 1 - The domestic tourism market in China experienced a strong start during the New Year's holiday, with multiple platforms reporting a surge in visitor numbers and a booming night economy [1][3] - Popular travel destinations during the New Year period included Nanjing, Chengdu, Beijing, and others, with significant increases in searches for events like lantern festivals [1] - Hotel bookings for the New Year were highest in cities such as Guangzhou, Beijing, and Shanghai, with Beijing being particularly favored by families with children under 12 [1] Group 2 - Consumer willingness to travel and spending power both increased during the New Year holiday, with cities like Shanghai, Beijing, and Guangzhou leading in domestic travel [3] - In Beijing, car rental bookings saw a year-on-year increase of approximately 300%, while customized travel bookings rose by 500% and package tour bookings increased by 200% [3]
文旅市场迎“开门红”,北京上榜热门旅游目的地
Xin Lang Cai Jing·2026-01-03 12:01