Group 1 - The Beijing Beikong Men's Basketball Team defeated the Guangdong Dongyangguang Men's Basketball Team 105-74, breaking their unbeaten streak in the CBA regular season [1] - The match featured the season debut of player Fanbo Zeng and showcased a tactical battle between renowned coaches Xu Limin and Du Feng [1] - The game attracted significant fan engagement, with a new slogan "Now is the time! Beijing time!" resonating throughout the arena [1] Group 2 - During the New Year holiday, the Beijing Shougang Basketball Club collaborated with Shougang Park to offer fans a unique experience combining professional sports, consumer benefits, and cultural activities [2] - The "ticket root economy" initiative allowed fans to enjoy exclusive discounts at over 70 merchants in Shougang Park by presenting electronic ticket stubs, resulting in a 20% increase in visitor traffic and a 15% rise in overall merchant consumption [2] - The event also promoted a "micro-vacation" model, enhancing the experience for both local and visiting fans with activities like skiing and cultural tours [2] - The historical exhibition celebrating 70 years of Beijing basketball attracted fan interest, with overall consumption in the venue reaching a record high of 140,000, and merchandise sales nearly doubling to 105,000 [2][5]
看球跨年，CBA元旦大战背后的赛事经济火了
Zhong Guo Xin Wen Wang·2026-01-03 12:23