“全屋智能”成为新消费时尚 家电消费释放全新“智”力

Core Insights - The rapid development of technologies such as 5G and artificial intelligence has led to the increasing integration of smart devices into households, enhancing quality of life and driving consumer spending [1][20] - Young consumers are shifting from "single smart products" to "whole-home smart solutions," indicating a new trend in smart home consumption [15][11] Industry Trends - The trend towards smart home technology is characterized by a significant increase in the proportion of consumers under 35 years old, accounting for nearly 60% of home appliance purchases [11] - There is a growing preference among consumers for smart home appliances that offer enhanced user experiences, with many willing to pay more for these features [13] - The integration of Internet of Things (IoT) and artificial intelligence is facilitating the evolution of smart homes, allowing for seamless interaction between devices [17] Market Dynamics - The implementation of policies such as trade-in programs has stimulated the smart appliance market, with projected sales exceeding 2.6 trillion yuan by 2025, benefiting over 360 million people [20] - The Chinese home appliance market is transitioning from a phase of mass consumption to one focused on upgrading existing products, emphasizing new features, technologies, and experiences [23]