呼和浩特综合保税区开创贵金属文创沉浸式消费新场景

Core Insights - The "Jingle Treasure Bureau" has opened in Chengdu, marking a new era of "youthful, international, and digital" development for the precious metals cultural and creative industry in Hohhot [1] Group 1: Business Model and Target Audience - "Jingle Treasure Bureau" features an immersive light interaction system that allows for an interactive experience, focusing on women aged 20 to 40 [2] - The venue includes four main thematic cultural and creative sections: Chengdu Impression, Sanxingdui Secret Realm, Xianxia Chronicle, and Good God Gold, showcasing diverse themes related to local culture and ancient civilization IPs [2] Group 2: Operational Mechanism - The facility incorporates a DIY interactive area and China's first nurturing virtual store manager, "Lingling," creating a dual operational mechanism of "offline immersive experience + online simultaneous sales" [2] - It aims to establish a closed-loop consumption path through "offline check-in and online repurchase," covering the entire process from design to production to wearing [2] Group 3: Industry Growth and Projections - By 2025, the Hohhot Comprehensive Bonded Zone is projected to exceed 10 billion yuan in import and export volume, with a processing trade volume of 7.681 billion yuan and an industrial output value of 4.262 billion yuan, reflecting a year-on-year growth of 310% [5] - The precious metals processing sector has established a complete closed-loop chain from mining to refining, trade, and recycling, with direct supply of gold standard ingots to national reserves and gold jewelry directly reaching the Hong Kong market [5] - "Jingle Treasure Bureau" is positioned as a key link in the downstream of the precious metals industry chain, aiming to connect the core links from production to consumption and expand the "cultural tourism + cross-border consumption" composite scenario [5]