2026国补开启！全国多地手机数码家电元旦迎“开门红”

Core Insights - The implementation of the national "old-for-new" policy starting January 1, 2026, has sparked a surge in consumer demand for mobile and home appliance products across various regions in China, particularly benefiting platforms like JD MALL [1][5] Group 1: Consumer Behavior - The first "old-for-new" order under the national subsidy program was completed at JD MALL in Guangzhou shortly after midnight on January 1, 2026, with consumers taking advantage of significant discounts [3][5] - Consumers are motivated to purchase due to the combination of national subsidies and additional manufacturer discounts, leading to a vibrant shopping atmosphere during the New Year [1][11] Group 2: Sales and Promotions - JD MALL experienced a notable increase in foot traffic during the New Year holiday, with many stores reporting high sales volumes for electronic products, particularly mobile phones and computers [1][9] - The promotion includes a 15% subsidy on eligible products, with specific limits on the amount of subsidy available for different categories, such as a maximum of 1,500 yuan for home appliances and 500 yuan for digital products [14] Group 3: Service Enhancements - JD MALL and JD Electric have introduced integrated services such as free installation and old product recycling for large appliances, enhancing the overall shopping experience for consumers [14] - Additional services for mobile products include on-site activation and data migration, allowing consumers to use their new devices immediately [14]