Hyundai Motor America Achieves Record December and Fifth Consecutive Year of Record Retail Sales

Core Insights - Hyundai Motor America achieved its fifth consecutive year of record annual retail sales and third straight year of record total sales in 2025, with December sales reaching 78,930 units, a 1% increase from December 2024, marking the best-ever December results [1][8]. Sales Performance - In December 2025, hybrid total sales surged by 71%, setting a new all-time monthly record, with models like Elantra, Santa Fe, Sonata, Tucson, and Palisade HEVs leading the sales [3]. - Despite a slight 1% dip in Q4 sales, Hyundai demonstrated strong momentum, with record Q4 total sales for Santa Fe, Tucson, and Palisade, and HEV category sales up 52% on the quarter [4]. - For the year 2025, Hyundai sold 772,712 vehicles, achieving its best-ever annual retail sales for the fifth consecutive year, while total sales reached 901,686 vehicles, establishing a record for the third straight year [5]. Model Performance - The core SUV lineup, including Tucson, Santa Fe, and Palisade, continued to drive double-digit growth, with retail sales up 8% and total sales up 10% combined [3]. - Specific model performances included: - Elantra: 11,375 units sold in December 2025, a 2% decrease from December 2024 [11]. - Ioniq 5: 2,279 units sold in December 2025, a 50% decrease from December 2024 [11]. - Palisade: 11,692 units sold in December 2025, a 14% increase from December 2024 [11]. - Santa Fe: 14,440 units sold in December 2025, an 8% increase from December 2024 [11]. - Tucson: 22,193 units sold in December 2025, a 10% increase from December 2024 [11]. Industry Recognition - Hyundai Motor Company was named one of the 'World's Best Companies 2025', ranking 33rd out of 1,000 organizations in TIME and Statista's list [9]. - The company received 21 IIHS Top Safety Awards, including 10 for Hyundai models, reaffirming its leadership in automotive safety [9]. - The all-new Palisade Hybrid was recognized in Car and Driver's 10Best Trucks and SUVs list for 2026, and it was named Best Midsize Three-Row SUV by Car Confections [9][10].