四川文旅市场火热开局！元旦假期全省景区接待游客人次、门票收入双增长

Core Insights - The cultural and tourism market in Sichuan province experienced a strong start to the year with significant increases in visitor numbers and ticket revenue during the New Year holiday period, indicating a robust recovery and consumer interest in various travel experiences [1][10] Group 1: Visitor Statistics - During the three-day New Year holiday, A-level tourist attractions in Sichuan received a total of 11.04 million visitors, generating ticket revenue of 90.07 million yuan, representing year-on-year increases of 15.85% and 10.24% respectively [1] - On New Year's Day alone, 3.71 million visitors were recorded, with ticket revenue reaching 28.10 million yuan, marking increases of 12.45% and 51.19% compared to the same day in 2025 [1][5] Group 2: Popular Activities and Attractions - Popular activities included "cross-year tours," "micro-vacations," "ice and snow tourism," and "cultural heritage tourism," with Chengdu ranking fourth among the top ten cities for inbound tourism [1][3] - Major events such as the "Light Up Chengdu" light show attracted over 120,000 participants, while various cultural activities like concerts and exhibitions were held across the province, enhancing the festive atmosphere [3][10] Group 3: High-Quality Tourist Products - High-quality tourist products, particularly 5A-level scenic spots and national-level tourist resorts, drew significant cross-regional visitors, with attractions like Emei Mountain and the Giant Buddha seeing substantial increases in visitor numbers and ticket sales [5][10] - On New Year's Day, 5A-level scenic spots welcomed 245,200 visitors, generating ticket revenue of 7.56 million yuan, reflecting year-on-year growth of 65.86% and 99% respectively [5] Group 4: Ice and Snow Tourism - The demand for ice and snow tourism surged, with 18 key ski resorts and 16 unique hot spring experiences catering to diverse visitor needs, leading to record daily visitor numbers at venues like Xiling Snow Mountain [6][10] - Events such as the ice and snow season at Dazhou and the combination of ice, snow, and hot springs in Ya'an contributed to a significant increase in visitor engagement and spending [6] Group 5: Cultural and Artistic Experiences - Cultural tourism saw a rise in popularity, with museums and cultural events attracting visitors through unique exhibitions and performances, such as the "Beijing Central Axis" exhibition and various New Year-themed activities [8][10] - The integration of cultural heritage with tourism, such as the "museum-street linkage" in Chengdu, enhanced the overall visitor experience and engagement with local culture [8]