不再缺货、部分二手价低于官方价 LABUBU放量任买且48小时发货

Core Viewpoint - LABUBU has transitioned from a financial product to an ordinary consumer good, with its availability significantly improved in the market, indicating a shift in consumer dynamics and pricing strategies [2][5]. Group 1: Product Availability and Pricing - As of January 3, LABUBU products are no longer in short supply on platforms like Tmall, with various series available for immediate purchase, contrasting with previous months when they were only obtainable through pre-orders [2]. - The resale prices of LABUBU products, particularly the 3.0 series, have dropped significantly, with end box resale prices nearing the official retail price by the end of December, and some non-popular items selling for less than the original price [5]. - The 4.0 series, launched later, has not experienced the same scarcity, with reports indicating that consumers can easily find it in stores without difficulty [5]. Group 2: Market Dynamics and Company Strategy - The stock price of Pop Mart, the parent company of LABUBU, has seen a dramatic decline of approximately 40% since reaching a peak of 339.8 HKD per share in August, resulting in a market capitalization loss of over 200 billion HKD [5]. - Industry analyst Zhang Shule suggests that the reduction in LABUBU's secondary market prices reflects Pop Mart's ambition to establish itself as a genuine global IP operation company, emphasizing the difference between artificially created scarcity and genuine consumer demand [6]. - The rising popularity of the Starry People IP under Pop Mart may indicate a potential shift in revenue sources, although it is uncertain if it can replicate the explosive success of LABUBU [6].