更猛“激战”要引爆？6万亿“蓝海”，更多新力军杀入

Core Insights - The ETF market is experiencing significant growth, with an increase of over 2 trillion yuan in 2025, attracting more institutions to enter the space [1][2] - Many fund companies, including newly established ones and traditional brokerage asset management firms, are ramping up recruitment for ETF-related positions in preparation for 2026 [2][3] - The entry of more institutions into the ETF market is expected to intensify competition while also fostering product innovation [1][4] Group 1: Market Dynamics - The ETF market, valued at approximately 6 trillion yuan, is becoming increasingly competitive as more institutions vie for a share [2] - New entrants are focusing on hiring talent with experience in ETF operations, indicating a strategic shift towards this growing segment [3][4] - The rapid development of passive equity funds, particularly ETFs, is attributed to the increasing effectiveness of markets and the challenges faced by actively managed funds in generating excess returns [5][6] Group 2: Opportunities and Challenges - The convergence of policy, market, and demand factors is driving the influx of fund institutions into the ETF space, highlighting the potential for growth [4][6] - New entrants face challenges such as resource allocation, liquidity management, and brand building, necessitating a long-term strategic approach [7][8] - Differentiation in product offerings and collaboration with related sectors can enhance the acceptance and recognition of ETF products among investors [8][9] Group 3: Future Outlook - The entry of more institutions is expected to optimize the industry ecosystem, transitioning the market from mere scale expansion to a more balanced structure and deeper service offerings [9]