“媒体+”点亮百县千镇：2025广东主流媒体赋能乡村振兴实践录

Core Viewpoint - The "Media+" initiative in Guangdong aims to empower rural revitalization and high-quality development across various sectors by transforming mainstream media into ideal partners for rural growth, marking a significant shift in their operational model [2][4][12]. Group 1: Strategic Framework and Implementation - In 2025, Guangdong will fully implement the "Media+" action, focusing on the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" development project [2][4]. - The provincial government has issued a strategic action plan, establishing a clear roadmap and operational manual for the initiative, which includes the creation of a comprehensive service platform [7][8]. - The "Media+" model is recognized as a systematic project aimed at actively serving economic and social development, enhancing cross-sector and cross-regional integration [11][12]. Group 2: Local Innovations and Practices - Various cities and counties in Guangdong have initiated diverse practices under the "Media+" framework, showcasing localized strategies for rural revitalization [38]. - The first "Media+ Rural Creator" studio was established in Dongyuan County, integrating media resources into local entrepreneurship and innovation [75][78]. - The "Media+" alliance was formed in Xinxing County, bringing together multiple media outlets to support rural revitalization efforts [80][83]. Group 3: Economic Impact and Sectoral Development - The "Media+" initiative has significantly boosted the marketing of local agricultural products, such as the successful promotion of lychee during the "6·6 Lychee Festival," which generated nationwide attention [41][44]. - The Guangdong livestock industry launched a "Media+" empowerment plan aimed at developing over ten billion-yuan brands within three years, indicating a targeted approach to enhancing specific agricultural sectors [31][33]. - The "Media+" model has facilitated the establishment of the first provincial-level comprehensive service platform for rural operations, providing a one-stop solution for rural development [23][25]. Group 4: Cross-Regional Collaboration and Knowledge Sharing - The "Media+" experience from Guangdong is being shared with other provinces, with various regions adopting similar strategies to enhance local agricultural markets [119][138]. - Training programs have been organized to disseminate the "Media+" model, fostering collaboration between Guangdong and other provinces, such as Guangxi and Sichuan [126][130]. - The initiative has demonstrated its replicability, with external regions reporting increased agricultural income through the adoption of the "Media+" strategies [141][142].