Di Yi Cai Jing·2026-01-03 15:09Group 1 - The core observation is that during the New Year holiday, there was a significant increase in customer traffic and test drive demand at various new energy vehicle (NEV) stores, including NIO, Tesla, and others, indicating strong consumer interest despite upcoming policy changes [1][2] - NIO's store in Shanghai reported test drives extending until 1-2 AM, reflecting high customer engagement [1] - The sales performance of new energy vehicle stores during the holiday period suggests that the impact of the new policies on market sales has been limited, as many new energy vehicles are priced above the thresholds for full subsidies [2] Group 2 - In 2026, two major policy changes will affect the NEV market: the vehicle purchase tax will shift from full exemption to a 5% tax rate, and the subsidy structure will change from fixed amounts to a percentage of the vehicle price, although the maximum subsidy remains unchanged [1] - The new policies are expected to increase consumer costs for purchasing NEVs, but many automakers have implemented "bottom-line" measures to attract customers [2] - The current national subsidy policy allows for full rebates for vehicles priced above 166,700 yuan and full trade-in subsidies for those above 187,500 yuan, which aligns with the average prices of many new energy vehicles [2]