民宿消费迎来开门红,元旦订单同比增长169%
Xin Lang Cai Jing·2026-01-03 16:08

Group 1 - The core viewpoint of the report indicates a significant increase in homestay bookings during the New Year holiday, with a 169% year-on-year growth compared to last year [1][3] - Cross-province travel has become mainstream, with 60% of users opting for such trips, reflecting a growing willingness to travel further [3] - The top ten popular destinations for this year's New Year holiday include Beijing, Nanjing, Chengdu, Harbin, Weihai, Sanya, Chongqing, Changsha, Guangzhou, and Qingdao, all of which have seen over 100% growth compared to last year [1][3] Group 2 - The trend of "拼假游" (taking additional leave) has gained traction, with 39% of users booking stays of two days or more during the holiday [4] - Family-oriented travel has also seen a notable increase, with orders for two-bedroom or larger homestays rising by 13%, and "亲子" (family-friendly) labeled homestay bookings increasing by 227% [4] - Unique and experiential homestays, such as "sea view homestays" and "bathtub homestays," have become particularly popular among the post-2000 generation, with orders for these types increasing by 210% [6]

民宿消费迎来开门红,元旦订单同比增长169% - Reportify