新场景点燃新需求 “情绪价值”成增长密码

Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day, indicating a strong demand for travel [4] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitor numbers at the Hukou Waterfall scenic area [3][4] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [4] Cultural and Tourism Trends - The concept of "experience" and "ceremony" became key themes in cultural tourism consumption, with searches for "New Year travel" increasing by 125% year-on-year [6] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday, highlighting a growing interest in winter activities [7] Consumer Market Dynamics - The introduction of the "National Subsidy" program led to a surge in the home appliance market, with foot traffic in stores increasing by 110% during the holiday [8] - The government allocated 62.5 billion yuan for consumer goods replacement programs to stimulate demand during peak seasons like New Year and Spring Festival [8] International Tourism and Shopping - Policies such as expanding visa-free travel and optimizing tax refunds for outbound tourists have boosted the popularity of "China travel" and "China shopping" among international visitors [9] - Foreign tourists are increasingly attracted to China's diverse shopping experiences, with reports of long queues at popular shopping destinations [10]