促消费活动启幕

Core Insights - The core initiative is the launch of the "Ice and Snow Welcome New Year, Benefit Purchase in Chengbei" series of consumption promotion activities, with a total investment exceeding 1 million yuan, aimed at stimulating the local consumption market and supporting the expansion of domestic demand strategy [1][3] Group 1: Offline Consumption Promotion - A key component of the activities is the introduction of physical consumption vouchers in the core area of the Ice and Snow event and key business districts, offering discounts such as "40 yuan off for purchases over 100 yuan" and "20 yuan off for purchases over 50 yuan" [1] - The promotion period is from December 31, 2025, to January 3, 2026, encouraging citizens and tourists to redeem vouchers at designated merchants in the North River Qing Tang City Health and Wellness Resort [1] - The initiative aims to transform "ice and snow sightseeing" into "ice and snow consumption," enhancing the integration and value of various sectors such as ice and snow tourism, folk culture, specialty food, and health and leisure [1] Group 2: Online Consumption Enhancement - Starting January 1, 2026, Chengbei District collaborates with China UnionPay's "Cloud Flash Payment" platform to launch the "New Year Happy Purchase, Enjoy in Chengbei" online consumption promotion, covering multiple sectors including hotels, supermarkets, dining, and electronics [2] - The online promotion offers tiered discounts, such as 50 yuan off hotel stays over 200 yuan, 120 yuan off supermarket purchases over 500 yuan, and 200 yuan off dining bills, with a maximum discount of 200 yuan per transaction [2] - The initiative aims to create a convenient and efficient online one-stop shopping platform for New Year goods, stimulating digital consumption potential and enhancing the regional consumption market [2] Group 3: Collaboration and Policy Implementation - Chengbei District partners with PetroChina to launch the "Winter Tour Chengbei, Oil Gift Appointment" special activity, providing fuel discount vouchers and member discounts to stimulate self-driving travel and related consumption during the New Year [2] - The distribution of consumption vouchers employs innovative methods such as flash distribution in major business districts, targeted distribution in universities, and on-site distribution at the Ice and Snow event, aiming for broad coverage and maximization of policy benefits [2][3] - The series of consumption promotion activities is a practical implementation of the central and provincial policies aimed at expanding domestic demand and boosting consumer confidence [3]