青藏铁路+文旅融合再提速

Core Insights - The tourism heat in the Qinghai-Tibet Plateau is expected to continue rising, with the Qinghai-Tibet Group planning to operate 129 tourist trains in 2025, serving over 30,000 tourists, both figures marking historical highs [1][2] Group 1: Company Initiatives - The Qinghai-Tibet Group is enhancing collaboration with local cultural and tourism departments and enterprises, launching 24 tourist trains to Tibet throughout the year [1] - The company is developing six premium routes that connect popular destinations such as Qinghai Lake and Chaka Salt Lake, creating a "one ticket for multiple experiences" tourism belt [1] - Customized products like "Red Research Study" and "Ecological Tourism" are being introduced, along with themed trains such as "Sky Mirror" and "Silk Road Dream Enjoyment Train" to meet diverse tourist needs [1] Group 2: Service Enhancements - The company is upgrading its service guarantee system, with dedicated oxygen-supplying sleeper cars and a composite team of guides, attendants, and medical staff to ensure comprehensive service for tourists [1] - Cultural performances and local cuisine, including roasted lamb legs and yak yogurt, are being offered to enhance the travel experience [1] - A "tourism butler" one-stop service is being implemented to strengthen public-rail transport connections and improve visitor experience [1][2] Group 3: Industry Impact - The rise in tourist trains is revitalizing the tourism market in the Qinghai-Tibet region, boosting related industries such as accommodation, dining, and cultural products [2] - The initiative is helping local artisans and farmers expand their market reach, contributing to increased income for pastoralists [2] - The concept of "fast travel, slow tourism" is being promoted, making train travel through Qinghai-Tibet a popular choice for both domestic and international tourists [2]