北京推出企业名称预防性保护新机制 从源头避免恶意抢注等行为

Core Viewpoint - The implementation of the "Guidelines for Preventive Protection of Business Names in Beijing (Trial)" aims to protect influential commercial identifiers from unauthorized registration, thereby preventing market confusion and protecting business opportunities [1][2]. Group 1: Implementation and Purpose - The guidelines officially took effect on January 1, focusing on preventing malicious registration, confusion, and brand infringement [1]. - The preventive protection will be achieved through a system that manages name applications, ensuring that influential commercial identifiers are safeguarded from unauthorized use [1]. Group 2: Criteria for Protection - To qualify for preventive protection, businesses must be registered in Beijing, have a significant influence with their commercial identifiers, and meet specific legal and regulatory conditions [1]. - The commercial identifiers eligible for protection include business names, abbreviations, trademarks, and other distinguishing marks [1]. Group 3: Application Process - The application for preventive protection can be initiated through three methods: recommendations from industry authorities, self-application by businesses, and proactive measures by registration authorities for identifiers that may harm public interest [2]. - A dynamic management mechanism is established to ensure that identifiers no longer meeting the criteria will have their protection terminated, and false applications will be denied or revoked [2].