推动“冷资源”转化“热经济”

Core Insights - The "Winter Tour in Yushu" event successfully integrated intangible cultural heritage with tourism, showcasing Yushu's commitment to becoming a national-level Tibetan cultural ecological protection zone and an international ecological tourism destination [1] - The event attracted over 210,000 online and offline visitors, generating sales revenue of 3 million yuan from cultural and agricultural products, thereby enhancing Yushu's year-round tourism brand and invigorating the winter tourism market [1] Group 1 - The event lasted for five days and featured a comprehensive presentation of national-level intangible cultural heritage projects from Yushu and its five counties [1] - Over 500 performers participated in various cultural displays, including traditional dances and costume exhibitions, highlighting the region's rich cultural heritage [1] - The innovative "Intangible Cultural Heritage Market+" model brought together 43 quality cultural enterprises, facilitating the sale of handmade cultural products and unique agricultural goods, which effectively expanded the reach and value of intangible heritage [1] Group 2 - The event included a high-altitude winter swimming challenge that attracted numerous enthusiasts, promoting a new model of integrated development combining sports, culture, and ecology [1] - The activities successfully addressed the challenge of winter tourism's off-peak season, demonstrating a strategic shift from "cold resources" to a "hot economy" [1]