“老己游”+演唱会 南宁旅游订单暴涨

Core Insights - The "concert economy" in Nanning has significantly boosted local tourism, with a 214% increase in travel orders during the New Year holiday, driven by concerts featuring popular artists like Hu Xia and Hua Chenyu, which attracted 61,300 attendees and generated an economic impact of 318 million yuan [4][6]. Group 1: Concert Economy Impact - The concerts have become a vital engine for local tourism growth, with Nanning's tourism orders increasing by 214% during the New Year holiday due to the Hua Chenyu concert [6]. - The economic impact of the concerts is substantial, with an estimated contribution of 318 million yuan to the local economy [4][6]. Group 2: Changing Travel Trends - The trend of "self-care travel" or "老己游" has emerged, particularly among younger generations, with 39% of travelers being from the "00s" demographic, indicating a shift towards experiences that prioritize personal enjoyment [4][5]. - The concept of "悦己式体验" (self-pleasing experiences) is becoming more prevalent, as young travelers seek meaningful experiences rather than traditional sightseeing [7][8]. Group 3: Broader Tourism Growth - Overall, the tourism orders in Guangxi province increased by 170% during the New Year holiday, with over 400 cultural and tourism activities planned across 14 cities [7]. - The New Year holiday marks a significant consumption peak, reflecting a deeper transformation in tourism consumption philosophy from "check-in style sightseeing" to "self-care style experiences" [7][8].