多重利好叠加四川消费市场热闹开场

Core Insights - The consumption market in Sichuan is experiencing a vibrant start in 2026, driven by favorable factors such as the New Year holiday, the "old-for-new" national subsidy policy, and the launch of the "Tianfu Boutique" Spring Consumption Month [1] Group 1: Sales Performance - From January 1 to 2, 550 key commercial enterprises in Sichuan achieved an average daily revenue of 610 million yuan, representing a year-on-year increase of 0.9% [1] - Offline consumption in Sichuan totaled 19.733 billion yuan, with a year-on-year growth of 3.54% [1] Group 2: "Old-for-New" Policy Impact - A total of 7,293 enterprises in Sichuan actively promoted the "old-for-new" policy through various channels, stimulating consumer demand [2] - Sales of home appliances and digital products under the subsidy program reached 182,000 units, generating 740 million yuan in consumption [2] - Major retailers like JD.com and Suning launched promotional activities, with discounts as low as 75% and maximum subsidies of 3,000 yuan for mobile phone exchanges [2] Group 3: Consumer Experience and Events - Various cross-year activities were organized across Sichuan to enhance the festive atmosphere, significantly boosting consumer engagement [4] - In Chengdu, the "Chengdu Lights Up for You" event attracted thousands, leading to a revenue increase of 93.7% in the Jiazi Park business district, with visitor numbers up by 111.4% [4] - The integration of culture, tourism, and sports is being promoted to create immersive holiday experiences, with significant impacts on local consumption [5] Group 4: Dining and Online Consumption Trends - The restaurant sector saw a daily average revenue of 230 million yuan from 139 enterprises, marking a year-on-year increase of 6.5% [6] - Online consumption demand surged, particularly for grocery delivery and restaurant takeout services, with a notable increase in revenue for key restaurants in Chengdu [6]