冬日仙境刷屏，元旦你出门“追雪”了吗

Core Insights - The Hunan tourism market experienced a strong start in 2026, with a total of 14.46 million visitors and a tourism expenditure of 15.48 billion yuan during the New Year holiday [2] Group 1: Visitor Statistics - The number of visitors included 1.80 million from outside the province, accounting for 12.44% of total visitors [2] - Total expenditure from out-of-province visitors reached 2.06 billion yuan, representing 13.30% of overall spending [2] Group 2: Popular Attractions - Popular open-air attractions included Changsha's Chaozong Street, Shaoshan Tourist Area, and Fenghuang Ancient Town, while closed attractions featured Yuelu Mountain, Mount Heng, and Zhangjiajie Wulingyuan [2] - The Jinggang Ancient Town hosted immersive activities that combined traditional culture with modern performances, enhancing visitor engagement [2][3] Group 3: Seasonal Effects - The first snowfall of the year transformed Zhangjiajie Wulingyuan into a picturesque winter landscape, attracting visitors to enjoy the scenery [4] - The tourism experience was enhanced by activities such as horseback riding and aerial views of the snow-covered lakes at Liuyue Lake [4] Group 4: Economic Impact - The Fifth Hunan Tourism Development Conference and the Xiangchao sports event significantly boosted regional tourism consumption, with Huaihua City seeing a 58.41% increase in visitors compared to the previous year [5] - The occupancy rate of accommodation in Yongzhou reached 92.1%, the highest in the province, indicating strong demand [5] Group 5: New Developments - The Meijiang Cableway in Loudi began trial operations during the holiday, offering new perspectives on the local geological wonders [6] - Local sports teams engaged with visitors, adding vibrancy to the holiday atmosphere through interactive activities [6]