Core Insights - The consumer market in Chengdu showed strong vitality during the New Year holiday, with offline consumption reaching 17.12 billion yuan, a year-on-year increase of 6.7% [1] - Over 300 promotional activities were held to boost consumption, with 30 key events attracting 2.854 million visitors and generating 270 million yuan in sales [1] Group 1: Technological Integration - The "Light Show" event on December 31, 2025, featured Chengdu's Tianfu Twin Towers transformed into a visual spectacle, showcasing technology products from over 20 local tech companies [1] - The integration of technology into consumer experiences is evident, with innovations such as a fully automated ice cream robot and a 16-meter high giant screen displaying AIGC shows [2] Group 2: Consumer Experience - The shopping experience is increasingly immersive and interactive, as seen in a new trendy clothing store where customers can seamlessly try on items they previously viewed online [2] - Traditional cultural elements are being combined with modern technology, exemplified by a robot dog performing at a New Year-themed fair, highlighting the unique blend of old and new experiences [2]
技术融合 营造消费新体验
Xin Lang Cai Jing·2026-01-03 20:20