“福贵”们的助农新解法

Core Insights - The article highlights the entrepreneurial journey of Li Fugui, a 27-year-old woman from Henan, who has transitioned from selling goods in rural areas to opening a physical store named "Village and Fugui's Agricultural Goods Store" in December 2025, aimed at promoting local agricultural products [1][2]. Group 1: Business Model and Strategy - Li Fugui's new physical store aims to create a "offline experience, build trust, and support online sales," indicating a strategic approach to integrate online and offline business models [1]. - The store features around 40-50 products sourced from local farmers, including mountain goods, pre-packaged foods, and handicrafts, emphasizing the importance of local sourcing [1][2]. - The pricing strategy is transparent, displaying both purchase prices and selling prices, which fosters consumer trust and enhances the brand's credibility [2]. Group 2: Consumer Engagement and Experience - The store provides an immersive experience for consumers, allowing them to interact with local farmers and learn about the products' quality and stories, which strengthens customer relationships [2]. - The pricing transparency, such as the purchase price of 19 yuan per pound for yellow flowers with a 99% yield and a selling price of 20 yuan, is designed to build goodwill among consumers [2]. Group 3: Long-term Vision and Impact - The establishment of the store is seen as a means to improve the livelihoods of local farmers by providing them with additional sales channels and income opportunities [2]. - The initiative is positioned as a cultural window and traffic entry point, potentially attracting more visitors to the region and contributing to the development of local tourism [2]. - The long-term goal is to create a sustainable agricultural assistance model that benefits both consumers and farmers, promoting a mutually beneficial relationship [3].