直播电商带动乡村共富

Core Insights - The "Golden Shoulder" cooperative live-streaming project in Qingdao's Xihai'an New District is successfully promoting rural e-commerce and helping farmers sell their products through live broadcasts [1][2][3] - The initiative has led to the establishment of a rural live-streaming e-commerce association, aiming to standardize and professionalize the industry while enhancing logistics and distribution [2][3] Group 1: Project Overview - The "Golden Shoulder" live-streaming project has conducted over 1,200 live broadcasts and trained more than 3,600 participants, successfully marketing over 50 types of local agricultural products nationwide [1] - The project has revitalized idle rural properties and attracted 12 professionals in the live-streaming e-commerce field to support its development [1] Group 2: Future Plans and Developments - The newly formed rural live-streaming e-commerce association will focus on resource integration, platform development, and standardization to guide the industry towards a more organized and professional direction [2] - Future initiatives include exploring a "cloud warehouse" logistics model and establishing a regional agricultural product distribution center to improve rural logistics [2][3] - The project aims to implement diverse models such as "live-streaming + cultural tourism" and "live-streaming + educational experiences" to enhance local employment and increase collective and individual incomes by over 3 million yuan annually [2]