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Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year's holiday, averaging about 198 million trips per day [3] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in tourism consumption was highlighted, with a 125% year-on-year increase in searches related to New Year's travel [5] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday, indicating a strong interest in winter activities [7] - The integration of technology in cultural events, such as synchronized New Year's activities across various cities, reflects a modern interpretation of traditional celebrations [5] Group 3: Consumer Goods and Retail - The introduction of the "National Subsidy" program led to a significant increase in foot traffic at retail stores, with a 110% month-on-month rise during the holiday [8] - Consumers showed a growing preference for "green" and "smart" appliances, with AI-enabled products becoming highly sought after [8] - The "China Shopping" trend saw increased activity among foreign tourists, with many purchasing local products and souvenirs [9]